The Roadknight Plumbing was developed in late 2009 began to produce real business leads within just weeks of going live due to, in my view, the organisation of the front page in relation to Search Engine Optimisation(SEO) and for visually providing information on each of their services on that page.
The key aspect for the setting up of the Roadknight Plumbing was to get exposure on the first page or two of a Google search for Plumbers and plumbing services in the Anglesea and Great Ocean Road, a reasonably difficult task amongst directory listing sites like Yellowpages and Truelocal etc.
The template used for the site is CSS based and uses no tables which for the search engines means it is a lot easier to read and the content is towards the top of the page, both factors score well with Google rankings. The use of multiple column Blog layout on the front page for the article introductions also helps getting the basic information up front for Google and potential customers in a clear manner.
There was plenty of work done in customisation of the Template to get the extra bells and whistles into the look of the pages and still make it quick to load and friendly to Google. Mark and Leonie provided the basic draft of the copy for the site and a selection of images and graphics to be used and things were tweaked from there.
CMS Based: Joomla 1.5
Template Base: JoomlaShack JS Fresh
SlideShow: JoomlaWorks Frontpage Sildeshow